PRIVACY POLICY
Last updated: [JAN 2026]
This Privacy Policy describes how Aeluri Formula (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website (the “Site”) or otherwise e interact with us (collectively, the “Services”). By using the Services, you agree to the collection and use of your information as described in this Privacy Policy.
Changes to This Policy We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.
Information We Collect
Information You Provide Directly
We may collect personal information you provide to us, including:
• Name, email address, phone number
• Billing and shipping address
• Order and payment confirmation details
• Account login information (if applicable)
• Customer service communications
Providing certain information may be required to complete purchases or access some features.
Information Collected Automatically
When you use our Site, we may automatically collect limited information such as:
• IP address
• Device and browser information
• Pages viewed and interactions with the Site
We use cookies and similar technologies to support site functionality, analytics, and user experience.
Information from Third Parties
We may receive information from third-party service providers, such as:
• E-commerce platforms (e.g. Shopify)
• Payment processors
• Shipping and fulfillment partners
• Analytics and marketing providers
Such information is handled in accordance with this Privacy Policy.
How We Use Your Information
We use your personal information to:
• Process and fulfill orders
• Communicate about purchases, shipping, returns, or customer support
• Maintain and improve our Services
• Send marketing communications (if you opt in)
• Detect and prevent fraud or misuse
Cookies
We use cookies to operate and improve our Site, including remembering preferences and understanding how visitors interact with our Services. You can manage cookie settings through your browser, though disabling cookies may affect functionality. Our Site may recognize Global Privacy Control (GPC) signals where legally required.
How We Share Information
We may share personal information with:
• Service providers who support our operations (payments, shipping, analytics, IT)
• Marketing partners (where permitted and with consent)
• Authorities where required by law
We do not sell personal information for profit.
User-Generated Content
If you submit reviews or other content publicly on the Site, that information may be visible to others. We are not responsible for how third parties use publicly shared information.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies separately. Children’s Privacy Our Services are not intended for children, and we do not knowingly collect personal information from individuals under 16.
Data Security & Retention
We take reasonable measures to protect your personal information. However, no system is completely secure. We retain personal information only as long as necessary for operational, legal, or business purposes.
Your Rights Depending on your location, you may have rights to:
• Access your personal information
• Request correction or deletion
• Opt out of certain data uses (such as marketing)
To exercise your rights, please contact us using the details below.
International Users
Your information may be processed outside your country of residence. Where required, we use appropriate safeguards to protect international data transfers.
Contact Us If you have questions about this Privacy Policy or your personal information, please contact us at: Customer@aeluriformula.com
Address: Aloyn Beauty Building A -1817, 83 Nonhyeon-ro, Seocho-gu Seoul 06775 Republic of Korea