ABOUT AELURI
Calm care shaped by precision and perspective.
Aeluri Formula is the first skincare line under Aloyn Beauty, created for people with sensitive skin who need a calmer, more considered approach to care.
The name Aeluri brings together two ideas.
Allure, a gentle and natural attraction.
Eluri, a Korean word meaning to fulfill.
Together, they reflect our intention to support the skin without forcing change, helping it return to comfort and balance.
Seoul ∩ New York
Aeluri is shaped at the intersection of
Seoul and New York.
Formulated in Seoul, where precision and advanced skincare science guide every detail. Refined through New York, where diverse skin experiences inform how our products are felt and used in real life.
The result is skincare designed with care, restraint, and global perspective, made to feel steady, gentle, and easy to trust from the first use.
OUR PHILOSOPHY
Balance through restraint, not excess.
At Aeluri, balance is our foundation.
Sensitive skin does not need more intensity. It needs clarity, restraint, and care that respects its limits. Our approach is built around thoughtful formulation rather than ingredient overload or trend-driven claims.
Each formula is developed using carefully selected ingredients at considered levels, chosen for both effectiveness and comfort. We focus on supporting the skin barrier, maintaining hydration, and reducing unnecessary stress on the skin.
Aeluri is designed to fit naturally into daily life. Skincare that feels steady, calming, and consistent, without unnecessary complexity or pressure.
THE FOUNDER
Created from experience, guided by care.
Aeluri was created from personal experience.
The founder has lived with sensitive skin for years. Stress, fatigue, and emotional strain often showed quickly on her skin, leading to irritation and breakouts that many products only made worse.
Instead of continuing to search for something that felt right, she began formulating her own solutions. Every product was tested on her own skin first. It had to feel gentle, safe, and reliable enough for everyday use.
Aeluri is her way of offering that same sense of reassurance to others. Skincare created with empathy, restraint, and respect for people whose skin needs a little more care.